Booza with The Carton and thejamjar

The Carton magazine is a quarterly publication that tells the story of Middle Eastern culture through its food. Their latest (and sixth) issue will focus on Booza (ice cream in Arabic). This reminds me of a recent issue of  Kinfolk magazine about ice cream, a delicious looking which I have yet to finish reading. I hope The Carton will be another delicious looking magazine that I can add to my collection. 

To celebrate their latest issue and all things ice cream, The Carton will host an event at thejamjar that will include the screening of An Ice Cream Show by Rick Sebak which takes a look at the industry and science of ice cream, an opportunity to taste some homemade booza and copies of the latest issue of the magazine.  

Additionally, visitors are invited to round off the evening with a booza inspired painting, thejamjar is offering 20x20cm canvases at a discounted price for visitors to paint their ideal ice cream.

This sounds like a perfect evening to help cope with the very hot summer we have in Dubai. 

I can't find a trailer for An Ice Cream Show, but here's a small part from the documentary, to give you a taste of what to expect.

AN ICE CREAM SHOW features a lot of ice cream people (from makers and eaters to collectors) and ice cream places (from a giant cone-shaped building in Florida to a place that sells only tea-flavored ice creams in San Francisco). Along the tour of shops up and down the East and West Coasts, a lot of interesting questions pop up: What was Jacqueline Kennedy Onassis' favorite flavor on Cape Cod? What American university has offered a course on ice cream production since 1892? And where would Ben Cohen of Ben & Jerry's go to get ice cream if he couldn't have his own? Each segment reveals a fun story about the cold treat.

Using his trademark "scrapbook documentary" style, Rick presents a tasty mix of slightly wacky historical facts with current trends and quirky observations of America's infatuation with the creamy delight. He scoops up some old home movies and commercials, sprinkles a couple archive snapshots here and there, and tops it off with fresh, new footage.


Event details
Date: Monday, 22nd July 2013, 8.00pm-11.00pm
Venue: thejamjar, RKM Properties, St. 17a, Comm 368, Al Quoz 3 (location map)

Event on Facebook. Free entry.