Exhibition - Lure of Beauty at the Sharjah Art Museum

Left: © George Hoyningen-Huene, 1934, Right: © Steven Stipelman, 1974

The Lure of Beauty is a new exhibition dedicated to fashion photography and illustrations in the 20th Century. The exhibition will consist of 350 fashion illustrations and fashion photographs from the collection of Martin Fervers who started acquiring artistic photography at the beginning of the 1990s, curated by Brigitte Schenk and will take place at the Sharjah Art Museum from 25th September-30th November 2013.  

The exhibition documents a journey through fashion in drawings and photography of the early 20th Century through the 1950s and 1960s to the turn of the millennium.

It includes numerous drawings of famous artists such as Eduard Benito, Carl Erickson, René Bouché, René Bouet-Willaumez, René Gruau to Tony Viramontes and Karl Lagerfeld as well as vintage photographs of their time like Edward Steichen, George Hoyningen-Huene, Cecil Beaton and Horst P. Horst. Plus photographs of the great Parisian fashion shows of the nineties, sketches of famous fashion designers and labels, transparencies and negatives, magazines and books from past eras of the fashion set additional accents.

The combination of fashion drawings and photography, the temporal spectrum of the works in chronological order, the selection of artists and their different techniques are influential in the visual, esthetic appeal. A particular concern is the issue but also the look on the woman in the course of ages, and - not least - the importance of fashion and beauty in the arts to document and highlight.

The desire to encounter beauty is a key motivation, for the exhibition in particular, and for Martin Fervers’s collection as a whole. In the special selection of his fashion photographs and drawings, the striving is always to represent ‘eternal’ beauty on the one hand and its mutable concept through time on the other, each era having its own slant.  (via Brigitte Schenk)


Event details
Dates: 25th September - 30th November 2013
Venue: Sharjah Art Museum  (location map
Free entry.