Instant: The Story of Polaroid by Christopher Bonanos comes out this October. Here's a trailer about the book featuring its author Christopher Bonanos.
“Pictures in a minute!” In the 1950s, ’60s, and ’70s, Polaroid was the coolest technology company on earth, an innovation machine that cranked out one must-have product after another. Led by its visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage startup into a billion-dollar pop-culture phenomenon. It’s no wonder Steve Jobs considered Land a personal hero and modeled Apple after Polaroid.
INSTANT: THE STORY OF POLAROID, a richly illustrated, behind-the-scenes look at the company, tells the remarkable tale of Land’s extraordinary and beloved invention. From the introduction of Polaroid’s first instant camera in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company’s dramatic collapse into bankruptcy in the 2000s, Instant is both an inspiring story of American ingenuity and a cautionary tale about companies that lose their creative edge.