Honda - The Cog


I was talking with a friend today about how great OK Go's This Too Shall Pass music video (the RGM version). He asked me if I remember the Honda Cog ad from 2003. So after looking it up, I realised I had not seen it before and I can't believe I missed it the first time round.

This is another great RGM in the making. Everyone first thought it was CGI, but it isn't. It took around eight  months to complete, from script, concept design and to final production. Each part is from a Honda Accord. The ad is beautiful. Check out the making of video below. I think I am in love with technicians.



(via Chris)