Holland. The Original Cool.

Holland has declared itself the "Original Cool" with this new campaign in partnership with KLM Royal Dutch Airlines, Schiphol Airport, and Amsterdam Marketing.

Looks like this is the first of several campaigns promoting the cities in Holland. The first one focuses on Amsterdam.

Greetings, gallant traveler! Tell us, what do you know about Holland? Picturesque canals? Windmills? Master paintings from the Golden Age? Yes, we have it all!

But let us show you what's really cool about Holland and we'll start with Amsterdam.

In 2013 the city is celebrating a host of incredible milestones, so there's never been a better time to book a trip. You call it a travel day, we call it the first day of vacation!

I like it. 

THIS is how you promote a city or a country. Show its people and how they live.  And in case you don't know the difference between Holland and The Netherlands, have a look at this post from a few months ago


[hat tip Ricardo Verboom, my half Dutch friend]