WHAM! BAM! ISLAM! tells the story of Naif Al-Mutawa and his venture to create the first team of superheroes from the Muslim world called THE 99. Following the tumultuous journey of THE 99 from concept to reality, from international acclaim to censure by cultural gatekeepers, Al-Mutawa doggedly pursues his vision to bring new heroes to Muslim children while re-introducing Islam to the West.
The first time I saw Naif Al Mutawa speak was in 2009 at TEDxDubai. It was my favourite talk at the event and really glad to see how he's progressed with The 99 since then. Here's the talk called from Mecca to Metropolis.