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Podcast featuring discussions and interviews about the cultural happenings in the United Arab Emirates presented by Hind Mezaina (The Culturist) and Wael Hattar.

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Hermès - Take a Ride

If you visit this blog regularly, you will know I like skateboarding, even though I don't know how to skateboard to save my life.

You wouldn't normally associate luxury brands with skateboarding, but when a brand like Hermès launches a video with a skateboarding theme, I guess they are trying to reach a wider audience. Their recent J’aime Mon Carré (I Love My Scarf) campaign was young and fun, and this finger skating video is the same.

Directed by Alexis Milant, who is also the finger skater, we follow him 'skating' over several Hermès products. It's  quite slick and cute at the same time.

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Reader Comments (1)

Pretty good article. I just came across your site and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be coming back and I hope you post again soon.thanks for sharing.

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July 28, 2011 | Unregistered Commenterkaren

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