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Wednesday
Sep212011

Air France -  L'Envol


L'Envol is a new advertising campaign created for Air France by choreographer Angelin Preljocaj with BETC Euro RSCG and was inspired by Angelin Preljocaj's choreography drawn from his ballet Le Parc.

It's a beautiful, beautiful film shot in Ouarzazate in the Moroccan desert, in a single sequence, with no special effects, on a 400 square metre mirror, which only reflects the sky and the dancers. The choreography is accompanied by Mozart’s Adagio from Piano Concerto No. 23, interpreted by Les Siècles symphony orchestra, accompanied by pianist Vanessa Wagner and directed by conductor François-Xavier Roth.

Benjamin Millepied and his dancing partner Virginie Caussin deliver a poetic metaphor of flight to express Air France’s brand promise "Making the sky the best place on Earth".  

The two dancers move confidently between heaven and sky, taking flight and surrendering fully to the pleasure of the journey. As noted by Angelin Preljocaj, "This film is a story of travel and of trust. They are the values expressed through the qualities of Air France, of confidence and peace of mind." 

 

Surrender yourself for one minute and soar with your imaginary wings (you can also watch the behind the scenes video added after the film).

 

 

The making of L'Envol

 

 

www.airfrance.com 
www.corporate.airfrance.com
www.eurorscg.fr
www.preljocaj.org
www.lessieclesliveenglish.wordpress.com

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